You’ve Got Mail - Scaling Your Business Through Email Marketing
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Before starting The Brilliant Blogger, I had a personal blog that I ran for 4-5 years. I was a newbie and didn’t know anything when it came to blogging. As I did more research on blogging, I was told many times that one of the most important components to your blog was to start a mailing list through email marketing. Other bloggers generalized the importance of it and how to set one up but no one could really give me a reason as to why I should have one.
For years, I ran my blog and even part my business without an email list because I never saw the real benefit until recently. I can truly attest that after finding out what an email list is and using an email marketing system can do for me, I can say that it’s truly a game changer. I just wish that someone would’ve told me this in the beginning.
If you’re thinking about starting an email list, have heard about it but still haven’t really given it any thought as to why you need one, stick around because in this blog post I’m going to share 5 points on why you should have an email list and how email marketing can scale your business in a grand way.
There’s Money to Be Made In Email Marketing
Believe it or not, email marketing has been around for a long time. In fact, much longer than we realize. The first email marketing campaign sent via email was back in 1978 to 400 email recipients that generated over $4 MILLION in sales from one product which is an equivalent of almost $79 million today. This shows that not only is email marketing is a tried and true method but the income is definitely in the inbox.
How email marketing can scale your business
Along with social media, email marketing can give you much greater reach for your audience. Some of your audience may be unplugged and can’t be bothered with the ever changing newsfeed and algorithms of social media. Email marketing gives an intentional, personalized, and exclusive experience to your mailing list that helps them get to know, trust, and connect with your brand on a deeper level which leads to sales for your products or services. Additionally, it makes them feel like you’re talking to them instead of treating them as another viewer or follower on the analytics count.
It’s More Reliable Than Social Media
This brings me to my next point which may seem controversial but hear me out. Within the last few years, we’ve experienced constant outages from major social media platforms that have caused pandemonium with business and influencers. When views and engagement is down because of the outages, the sales will be too. Plus, we’re at the mercy of the social media tech team in hopes of giving us a quick turn around before things are back up and going again.
If social media were to end tomorrow (remember the threat to end Twitter?), how would you run your business? What would you do? How could your followers get in touch with you besides your business email? Should this terrible event happen, email marketing would quietly stand tall in the shadows knowing that it is still the most reliable marketing system that withstood the test of time.
How email marketing can scale your business
While social media is a great and powerful tool to have, consider using email marketing also. Having an email list will always keep your audience in the loop in case of a social media apocalypse. Your audience will be saved on a secure database and you’ll still be able to connect and grow your business through email marketing.
Subscription Models of Expert Information Through Newsletters Are In
This can tie into point number one but there’s a little twist. Newsletters aren’t just for sending information about what’s going on with your brand/business or creating special pricing offers for the holidays. Your mailing list should also offer something of value. If you like to blog, you can actually turn your newsletters into a subscription-based email model which can work tremendously for generating more sales.
How can email marketing scale your business?
If you have a super niche topic, product, or service that requires more in-depth information, this can help produce income for your business while building a community. However, it’s important to make sure that information given is of value and worth your subscribers opening up their wallets every month.
Email Marketing Offers So Much More Than Emails
You can imagine that times have changed for email marketing especially since 1978. Email Marketing platforms offer so much more than basic templates to send your latest happenings and news with your business. They’ve have gotten savvy and now offer landing pages which can be used as mini web pages and so much more. More than ever, it’s easy for someone who’s just starting out their business to create and establish a web presence.
How email marketing to scale your business
Creating web pages, especially if you don’t have any web design experience, can be tedious and frustrating. Also, you need multiple ways for others to connect with you with your various special offers. Consider using email marketing’s special features like landing pages to welcome and bring your specific and special audience to grow your email list. Landing pages are extremely simple to use and don’t require coding or special “techie stuff”.
Automation Is SUPREME In Email Marketing
While I do love writing, I don’t think I’ve ever met a person who actually loves sitting down and writing emails. Emails can be tedious and time consuming. On average, composing and email takes roughly 20-30 minutes. This is not including proofreading and formatting.
With email marketing, one of the most ingenious features that has even been created has to be the email automation system function. Imagine your audience signing up for your email list and being welcomed with a series of emails on autopilot! YES, it exists. Instead of writing email after email, you can write a sequence of emails at one time, save it and have it automated. This has been a HUGE game changer for me and my business. Not only has it saved me time but it has also grown my business when it comes to sales.
How email marketing can scale your business
Email Automation is ESSENTIAL in running your business whether you’re a beginner or pro entrepreneur. Having your emails automated will save you tons of time. Instead of writing emails all day long, you can focus on building your business and connecting with your audience.
It’s important to have an email automation system that’s user-friendly and powerful. While there are great email marketing systems out there, one system that does the job especially when it comes to automation is ConvertKit. ConvertKit helps you scale your business with ease with their powerful automation system. It’s one that I highly recommend and use myself.
You can test drive ConvertKit’s powerful email automation system for 14 days FREE. It’s definitely a must-have feature for your mailing list.
Email marketing may not look and seem as glamorous as other social media platforms, it’s definitely one of the best kept secrets on how to scale your business from six and seven figure business. Remember, the income is definitely in the inbox making connections and growth to be made for your business. So, take this silent but powerful tool of email marketing and make it work for yours.
